Strategic Analysis of Business by Hiriyappa .B

Strategic Analysis of Business is vital reading for CEOs and senior executives, heads of strategy, current and future entrepreneurs, investors - especially corporate business development managers - and any businessperson who has responsibility for analysi

Strategic analysis of business

Strategic Analysis of Business is vital reading for CEOs and senior executives, heads of strategy, current and future entrepreneurs, investors - especially corporate business development managers - and any businessperson who has responsibility for analysis of Business, industry, Competitive Situation by application of SWOT, TOWS and BCG Matrix to tackle the business-related issues, challenges, and problems associated with business.

This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle-level managers across the management consultant, business executives and business professionals such as director of forecasting and planning, forecast manager, director of strategic planning, director of marketing, sales manager, advertising manager, CFO, financial officer, controller, treasurer, financial analyst, production manager, brand/product manager, new product manager, supply chain manager, logistics manager, material management manager, purchasing agent, scheduling manager, and director of information systems.

Genre: BUSINESS & ECONOMICS / Information Management

Secondary Genre: BUSINESS & ECONOMICS / Government & Business

Language: English

Keywords: Business, Strategic analysis, competitive strategy, Analysis of business, Analysis of industry, Consulting, business , management, investing

Word Count: 9900

Sample text:

CHAPTER 1

STRATEGIC ANALYSIS OF BUSINESS

 

INTRODUCTION

Jeff is a self-employee. He has a small business with little investment. He has a broadminded, hard worker, dedicated person and willing to learn new things such as strategic analysis in a business environment. He has to the know the expert’s opinion of strategic analysis in business planning.

 

“Analysis is the critical starting point of  strategic thinking”

Kenichi Ohmae

 

“If you’re not faster than your competitor, you’re in a tenuous position, and if you’re only half as fast, you’re terminal”

George  Salk

 

“The idea is to concentrate our strength against our competitor’s relative weakness”

Bruce Henderson

 

After knowing the few expert’s opinion and he also notices in the light of further study concerns with the strategic analysis and its tools, major issues consider for strategic analysis, situational analysis, the methods of industry and competitive analysis, the concept of strategic groups, SWOT analysis and portfolio analysis. The strategic management process includes a set of managerial decisions and actions which determined the long-term planning and effective performance of superior objectives and goals of the organization. It involves the important things like setting the organization's mission, vision, company or organization profile, external environment, operating industry, multinational analysis, developing objectives, development of strategic analysis and choice and implementing the strategies, to the accomplishment of the long term objectives and short-term objectives and finally control, monitor, guidance and evaluation of organization objectives.


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