Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide.
Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.
HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training?
You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to:
Find your dream job in the fitness industry (pg 26)
Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64)
Build amazing workouts for beginners (pg 124)
Deal with difficult client types (pg 160)
Develop multiple income streams while maintaining your reputation (pg 202)
Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.
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"From getting the right education to marketing your brand in an ever-changing social media landscape, Goodman shares the secrets of how to land your dream job in fitness, build a client list, and make money in the fitness game." - Livestrong (Rated one of the 21 Must-Read Health, Fitness, and Nutrition Books
"This book comprehensively covers everything you need to know to be successful in the field. All you need to do is apply the information and you'll be well on your way to a prosperous career" - Brad Schoenfeld (2011 NSCA Personal Trainer of the Year and Bestselling Author)
It starts with passion.
Passion is what makes the difference between a successful (and wealthy) personal trainer and one who fails in this business. I mean not only passion for training, but the ability to instill that passion in your clients as well.
Let me explain. New personal trainers sometimes think that their primary goal will be helping clients reach challenging athletic performance goals, or to get lean, or shredded. And it’s true that some of your clients will fall into this group. But the majority of trainers (myself included) work with a much broader range of clients. They’re not amateur or competitive athletes and they’re not striving for perfect, enviable bodies. They are striving not for perfection, but for fitness. They work out to be healthier: to manage their stress, to lose weight, and to add muscle. They work out to be vital and counteract the effects of aging or chronic health conditions. And ideally, they want to have fun.
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Spanish
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Already translated.
Translated by Virginia Mateo
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