There is an art to writing an article that prompts the reader to make a decision to do something. That’s the narrow focus of the book that you are reading on your Kindle right now. You will learn how to create an article that gets a reader interested, entices them, informs them, and causes them to make a decision by the time they are finished.
The book you are reading now describes the method I use to create blog articles specifically intended to work a person from the time they click the link until they push the buy or subscribe button at the bottom of the page.
You will learn:
* How to create a title which hooks your reader into your article
* What to put "above the fold"
* Adding emotional triggers
* Connecting with your readers
* What else to put in your article
* Getting them to press "Buy"
* How important are images?
* What about video?
There is an art to writing an article that prompts the reader to make a decision to do something. That’s the narrow focus of the book that you are reading on your Kindle right now. You will learn how to create an article that gets a reader interested, entices them, informs them, and causes them to make a decision by the time they are finished.
I have a long history in writing articles for the web. I’ve written papers and technical documents since the beginning of my career. Generally these were dry, formal, highly technical tomes serving a very narrow purpose of informing somebody how to use or support an application. About six years after I was married, my life changed. I found myself needing to write.
In the year 2010, my wife was very ill. My life revolved around her and my job. In order to remain sane, I had to find an outlet. I started up a few websites and began writing articles. I wrote over thousand articles on every conceivable subject. I would pump out one or two every day. Half of them concerned technical subjects relating to computers or the Internet. The rest were a random mishmash of whatever was on my mind at the time.
I posted these these articles on my websites and created the HTML code for each one using Notepad. In fact, all of my websites—totaling at least several thousand pages—were hand-coded. In today’s age of applications like WordPress, you couldn’t even imagine the amount of effort that I put into writing and maintaining those sites.
In 2013, I decided it was time to take an early retirement from my very well-paying job with Trader Joe’s and accomplish some personal goals. I moved from California to Florida, took some classes, and settled in to work towards achieving them. One of my biggest objectives was to start up a writing career.
| Language | Status |
|---|---|
|
French
|
Already translated.
Translated by Laura Dinraths
|
|
Italian
|
Already translated.
Translated by ylenia patuzzi
|
|
Portuguese
|
Already translated.
Translated by Nícolas Poloni
|
|
Spanish
|
Already translated.
Translated by Gabriela Morales Castro
|
