The central theme of this book is critical thinking, a popular and abused term in business. We will explore why business itself is an irrational environment and how this irrationality can only end in crisis both on the “macro” level and more importantly on a personal level. Why more importantly? Because the solution is not systemic, not systematic, not social or economic, but personal.
The take-away of the book is simple: business doesn’t provide context for distinguished personalities; it is distinguished personalities that must provide context for business.
Genre: BUSINESS & ECONOMICS / Leadership
The likes, dislikes, habits, and ambitions of the modern individual are not aligned to true principles: they are not based on a firm, unshakable foundation. In fact these factors are not built up consciously, but they “develop” or “appear” seemingly by themselves, thus the individual ends up being moved by what he perceives “external forces” while remaining maximally passive. As we have seen, this applies also to people who attribute their success to their “vision” and their “iron will” to see it through: it’s enough to take a closer look at their vision and their (life) style to realize to what degree they comply with prevailing meta-views.
What does lifestyle have to do with critical thinking? Vanity, for example, often falls for Ponzi schemes; we have seen many high level managers (also exhibiting a vanity-based lifestyle with plenty of name-dropping, brand-dropping, address-dropping, title-dropping, etc.) with a good business track record falling for the most basic copy-pasted mass email scams that appealed to their vanity or ambition, not to mention the most straightforward examples of lifestyle criminals (corporate or non-corporate). This also works in the so called spiritual domains: since the early 20th century all celebrities seem to fall in the traps of fake gurus who sell themselves as spiritual leaders – quite profitably.
The key is style and taste.
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French
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Translation in progress.
Translated by Louise Chaumont
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Italian
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Already translated.
Translated by Matteo Serrago
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Portuguese
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Already translated.
Translated by Gustavo Machado
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Spanish
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Already translated.
Translated by Dr. José Pedro Galindo Macías
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