Airport Strategic Planning and Marketing exhibits the entire strategic conception and business plans for constructing airports, establishing master plan and running the airport operations.
Why Airport Strategic Business Planning and Marketing? This book defines strategic planning and considers plan elements, review Planning Process and measuring airport success.
It showcases the best management practices, aviation trends and strategic thinking are explained broadly. It is not possible and it may look absurd if the airport companies fail to plan and market like other business enterprises. This book poses stress on strategic airport planning, operational and managerial planning, and on how to deal with all parties involved in airport development processes.
Genre: TRANSPORTATION / Aviation / GeneralAmazon Bestsellers Rank: #3,74,760 in Books (See Top 100 in Books)
#1492 in Transportation & Automotive (Books)
PREFACE
Strategic airport planning and marketing defines initial commitment on how to develop and
meet a range of possible future aviation market demands.
Anticipation of airport future is therefore a room for expansion and provisions for investment
according to the need for airports design and infrastructure development to accommodate the
desired volume of traffic and run airport enterprise as business entity.In order to understand what it means to strategically develop airport, all direct aviation stakeholders must have a sound foundation of strategic airport planning, marketing skills and an understanding of the key elements critical to achieve success in the business of air transport. I wrote this book to provide a framework for learning these necessary skills in a way that emphasizes
the airport system planning and development of airport planning process. This book stresses
the necessary skills in building and maintaining airport enterprise in order to make decisions
that have economic impact on countries and regions. When we look at the dynamics of aviation
industry, it is easy to see why it can be challenging to develop and market an airport in order
to generate revenue. The present book gives an ideal approach on how to handle these airport
planning challenges. I had three main goals in writing this book:
• Filling the gap of knowledge in as far as strategic airport and marketing is concerned.
• Facilitating, researching, and teaching airport planning and marketing. It is important to
provide readers with the skills that are research-based from both the field of airline and
airport management and other related disciplines.
• To describe and explain strategic airport related concepts.
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Dutch
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Already translated.
Translated by Cindy Pierlet
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Spanish
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Already translated.
Translated by Eduardo Romero Sanchez
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