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Genre: BUSINESS & ECONOMICS / Marketing / GeneralIt used to be so easy.
Way back when grunge music was all the rage and Mariah Carey still sang those high notes that made her sound like a porpoise.
The only thing you needed to dominate the search-engine rankings with your web property was to:
Create a website.
Submit your website to a couple of ultra-shady directories.
Tell Yahoo what keywords you wanted to rank for.
And things were great. (Unless of course you didn’t do any of that stuff. Then you were totally screwed.)
But then a little tech start-up in Mountain View, with a ridiculous name, came on the scene.
And Google did more than just provide “relevant” results, or a (boring) clean interface.
It brought law to a lawless land.
“There’s a New Sheriff in Town”
See, back then the Internet was like the Wild West.
If you ran an “adult” site but wanted to be seen in the search engines as a “dating” site…
…all you had to do was set up a couple of word list campaigns, optimize your meta keywords, do some spam submissions, and you were all good. (Unless you were the unsuspecting user searching for some eHarmony.)
ANY website could say they were anything they wanted.
The only way to know if a search engine result was valuable or worthwhile was to follow that result down the rabbit hole and see where it took you.
In many cases, it was to a not-so-nice place.
But Google figured out that what the early World Wide Web needed more than anything else wasn’t faster load times, prettier graphics or more links crammed into a single web page.
It needed a Wyatt Earp to come in and tell the good guys from the bad guys.
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Portuguese
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Already translated.
Translated by Fernando Souza
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Spanish
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Already translated.
Translated by Carlos Corzo F
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