How to Increase Your Income Potential by Effectively Promoting Yourself on LinkedIn
Learn what you need to do to create a great personal brand and LinkedIn profile. A great profile will lead to more leads and offers and potentially higher income.
If you leave your LinkedIn profile the way it is now, no matter how exceptional you are, will you still be stuck in the same dull, unrewarding job or struggling daily to get leads for your business five years from today?
Are you happy working in the same unsatisfying, underpaying job day after day, or desperately and usually unsuccessfully attempting to find people who are interested in your products and services?
Or would you prefer to have job opportunities and business leads come to YOU, offering to employ YOU or pay YOU money, by learning to write your own LinkedIn profile that attracts the right people directly to your inbox?
Richard Lowe Jr, Senior Branding Expert, explains personal branding and how it helps establish you as an expert in your area. This leads to more leads, more offers, and potentially higher income.
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Interviewer: There’s so much information out there that we could spend all day talking about LinkedIn.
Richard Lowe: Yes, we could.
Interviewer: Let’s start by having you tell us a little bit about your background and how you became so knowledgeable about LinkedIn.
Richard Lowe: Well, I used to be a computer guy at a very senior level - I still am. I worked for 33 years in the computer industry, first as the Vice President of a company and then the Director of Technical Services and Computer Operations at Trader Joe’s. A few years ago I decided to take an early retirement to become a writer. I’d written for many, many, many years - technical manuals and things like that - so I knew how to write, and I had lots of retirement and other resources, so it wasn’t a huge leap into the unknown.
I got a job as a ghostwriter making virtually nothing, about $1,000 to write a whole 200-page book! It was, you know, one of those ghostwriting shops. Then realized I was making virtually nothing and started getting gigs and pulled in a $10,000 gig and then a $15,000 gig and then bigger gigs and thought to myself, “Okay, I think I can make a living at this.”
At the same time, I got hired by a company called LinkedIn Makeover. What we do - I’m still there - is we get people who come to us who need help with their LinkedIn profiles. They want to brand themselves, but don’t quite understand how to do that or what it means.
I review their questionnaire, do an interview with them and put together something that works for the brand they’re trying to promote on the internet.
I’m trying to promote myself as a ghostwriter and a branding expert so, naturally, I had to redo my LinkedIn profile. I started getting leads off of LinkedIn and thought this is kind of cool. So the two dovetailed together a bit.
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