Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.
You start by defining a business objective for your website. What follows is careful planning regarding how to design the website in such a way that it produces maximum results. Everything you need to boost sales you will learn from this book - filled with straight-to-the-point advice and lots of examples. Everything in this book is based on in-depth industry knowledge and scientific research.
Why should you care about conversion optimization (the science of turning more visitors into buyers) in the first place?
It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.
This book will help you do better, smarter marketing. It's a must-read for anyone that wants to get more business from their website.
Genre: COMPUTERS / GeneralThis book constantly sells ~250-300 copies each month in English and is backed by a major blogger (Peep Laja of ConversionXL).
The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good.
Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about design, the better results I’ve gotten.
Here are eight web design principles you should know and follow.
1.Visual Hierarchy
Squeaky wheels get the grease and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind effective web design. It’s the order in which the human eye perceives what it sees.
Exercise. Please rank the circles in the order of importance:
Without knowing ANYTHING about these circles, you were easily able to rank them. That’s visual hierarchy.
Certain parts of your website are more important than others (forms, calls to action, value proposition etc), and you want those to get more attention than the less important parts. If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.
Hierarchy does not only come from size. Amazon makes the ‘Add to cart’ button more prominent by using color:
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Spanish
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Already translated.
Translated by Miguel Segura
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