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Bespoke is a unique method of communicating and expressing one’s style. With so many firms competing for difference, the phrase “bespoke” may be used somewhat loosely these days – whether it’s offering services to ensure a better fit, personalization to add a one-of-a-kind touch to an accessory, or some exquisite craftsmanship to distinguish a purchase. Many jewellers use the term “bespoke” improperly, believing it to signify “unique,” “up-market,” or “hand-made.” For example, in the statement “this jewellery collection is truly bespoke,” both the word insertion and the phrase are erroneous and useless!
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