Not sure how to navigate your way through all those youtube cat videos to boost your marketing efforts?
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• Which Kind of Online Video You Should Do
• The Anatomy of the Perfect Video
• How to Promote the Hell Out of Your Online Video
• Super-Advanced Ninja YouTube Hacks
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Genre: BUSINESS & ECONOMICS / Marketing / GeneralI remember the first time I heard the phrase, “THIS is the YEAR you MUST do Video…”
That was 2009. (Pretty sure I made a note of it in my Blackberry at the time.)
Since then, it seems, every nanosecond some rambling pundit, myself included, comes out with their prediction about how THIS is the year video will dominate everything…
…and how any small business owner who doesn’t RIGHT NOW, THIS VERY MINUTE drop everything they’re doing and pick up a video camera and start creating 45 YouTube videos…
…is going to fall into bankruptcy, lose their livelihood and wander the streets in a disoriented post-marketing stupor.
The truth is: RIGHT NOW does represent an absolute, goldmine opportunity for marketers to start doing video.
Because creating, promoting and distributing your videos has NEVER been easier.
The best part: YOUR customers don’t know that.
Most people are impressed by the fact it took you all of THREE MINUTES to talk to an electronic device with a blinking light…
…then spent the extra SEVEN MINUTES to cut out the boring parts where you forgot to turn the camera off…
…and then dedicated a monumental THIRTY SECONDS it took to upload the video and give it a title that isn’t totally pointless.
So, before we jump into the nuts-and-bolts of video marketing (and there are quite a few nuts-and-bolts to contend with), here are a few major-league kick-ass reasons why video marketing is not only an effective and rather inexpensive way to market to new customers…
…but a totally revolutionary way to do business.
